SHUTTERFLY ID

CLIENT: MARTIN AGENCY
CREATIVE DIRECTION: Adriel Nunes - TELIAS  
MY ROLE:
  DESIGN - ILLUSTRATIONS
NS



For the seasonal identity created for Shutterfly, we developed a visual system inspired by folk art and organic elements.
The goal was to create a flexible graphic language that could easily expand across different assets in a strategic and cohesive way.

This approach allows the identity to evolve naturally throughout the campaign while maintaining consistency and versatility.
In addition, platform users can also use these graphic elements to create custom patterns for accessories, photo albums, and other personalized products.

Graphic elements




Graphic Explorations


Combination 



Colors & Type





Products




Motion Styleframes




PROJECTS ︎

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